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The Book at a Glance:
With the expansion of universities and higher education institutes, there has been always
a Competition on attracting students, faculty, financial and non-financial resources, the
promotion of social status between universities and higher education institutes. For many
years, The competition took place only by assessing the implicit reputation of universities
and there were no objective data to support this reputation. In other words, the reputation
of the university that mostly was done by advertising and governments support was
judgment indicator about being a good or bad university.